Secret sauce on how to do Market Assessment
Step-by-step, hands-on guidance on conducting fast & furious market assessments that are proven to work.
Welcome!
Introduction of Market Assessment Process
Market Assessment Steps
Build a database (1/2)
Why is it important to have a database?
Build a database (2/2)
Form your own analysis: Winner-takes-it-all
Form your own analysis: Up-and-coming stars
Validation
Form a thesis
Categorize capabilities
Make a recommendation
Case Study: Smart Building
Things to remember
Thank you!